The Gnuf launch campaign is based on an offline event, designed to entertain in its own right and thereby attract a broader target audience than solely hardcore poker players.

People were invited to place their bets on the Worlds Biggest Dice Roll which took place on Greenland, off a helicopter, with two 500 kilo steel dice  tumbling down a snow-clad mountain. Check out the Acne Digital produced campaign site.

The campaign was recognized at international award shows, such as gold at N.Y Festivals, silver at the One Show, silver at Guldägget, bronze at Cannes Lions, in-book-award at D&AD and shortlisted at Eurobest and the Clio's.