The solution for the graphic identity was to create a visual language unlike any other online poker site, yet still communicate the fact that Gnuf is about gaming - casino, poker, bingo etc. We created a visual language and typography based on the concept 'playing with essential symbols of gaming'. The typography is specially designed based on the characters on playing cards. The colours are a direct inverted alternative to the over-used colour scheme usually find on casino games - gold, green and red and black. Still life props were made out of plexiglass.