The platform for all communication focused on the company's two biggest selling points; low price and environmental sustainability. The tag line summarised it all; 'It's smart to be cheap'
- you save both nature and your wallet.

The look was created as an evolution. By lifting the iconic bits (the rainbow and the grey colour of the coaches), we managed to clean everything up and add a sense of freshness without loosing consumer recognition. It created a sense of direction. This was a brand that was proud of its history, but clearly knew were they were going. And that was forward.