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When Flygbussarna Airport Coaches decided to switch to bio-fuel, we faced both a problem and an opportunity. The initiative was great - perfect in time with the rise in environmental awareness. But how do you communicate this in a market already saturated with 'green' messages? And how do you match the competitions bigger budgets? Cold hard facts. The bio-fuel was locally produced rapeseed oil. A fuel that's clean enough to drink! |
