Flygbussarna Airport Coaches had a great product; environmentally sound and friendly for
the wallet. Perfect combo, right? The consumer didn't seem to think so. They saw them as outdated, slow and inconvenient. People simply missed the forest because of all the trees.
This called for a bigger solution. We needed to give them a new voice - which went
beyond traditional advertising and revitalised the look and feel of the whole company.

Watch what we did for the Anti-Car and Bio-Fuel campaigns.