Bredbandsbolaget (the Broadband Company) is one of Sweden's biggest internet providers. But just like the Internet has gone from being all about technology to being about the people using that technology - so has Bredbandsbolaget switched their focus from technology to consumer experience. By extending their offer with services and content, they now offer a broadband with extra everything - and sugar on the top.

This prompted for a new communication strategy. The first campaign launched in early May with a new visual language and an equally new tagline: Upplev mer (Experience More).