Telenor (an international mobile network operator) wanted to launch Facebook, Flickr and Youtube for the mobile phone. Our recommendation was to not limit ourselves to simply talking about it (like the competition), but instead to get out there and inspire people by using the feature ourselves.

So we created a movement. Extreme Mobile Blogging. It was a pretty simple setup; what was the coolest thing you could do while you blogged on your phone about it. It was the blog phenomena taken to the next level. We launched it by sending two guys (Axel & Johannes) on a road trip across Sweden - stuffed in a box...

To watch the case film, click here.