IDEAS WORTH SPREADING

Our job is to create ideas that spread far beyond bought media space into the everyday lives of our audience. Be it the blogosphere, the living rooms or the vernacular.

When an idea spreads, it is shared among people, becoming part of culture. The potential power of an idea virus is enormous, travelling around the world and back, far exceeding the initial media investment.

We see bought media space as a possible starting point for an idea to spread, not an end in itself. Especially considering how expensive media is. Instead, by allocating more money on the actual creative work it is possible to get much more effect out of the overall budget.

It all boils down to return on investment. The stronger the idea, the more it spreads, the better the effect.